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Maserati limiting production in order to maintain brand exclusivity
Aug 08, 2014 - 1:30 PM - by Maverick

Maserati has moved to limit the production of its vehicles in an effort to maintain the brand's exclusivity. The trident brand will only produce 75,000 units each year. Currently sales aren't really close to that, but they are increasingly very quickly.

In 2013 Maserati sales totaled 15,400 units. This year sales have already surpassed that number, and it is expected that 2015 will see sales get up to 50,000 units. All those numbers are still lower than the proposed production limit, but it does show that sales are increasing at a rapid rate. It is predicted that the 75,000 units magic number should be achieved by 2018.

The increase in sales should continue as it is supported by the upcoming Maserati Levante, which should be released in 2015, and also the Alfieri concept, which should be released in 2016.

This limited production leads me to ask a few questions. First off, is exclusivity that important? BMW certainly sells more than 75,000 vehicles per year, and they are quite successful. Also, will the limit cause shortages if there is pent up demand? Or perhaps the price of Maserati vehicles will increase in order to bring down demand and also make more money.
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What we know about Maserati Levante Production
Jun 25, 2014 - 12:30 PM - by St.Who

I thought that I would put together all the info that we have right now on the production of the Maserati Levante. For those of you who have been waiting patiently, you'll still have to wait another year or two before the Maserati Levante goes on sale as it is expected in 2015 or 2016.

Production of the Levante will take place at Fiat's Miafiori plant starting in 2015. That should come as good news to the workers there since the plant was running at just 16% capacity in 2013.

Following the production of the Levante in 2015, Maserati will also begin to build the Alfieri, a sporty two-seater that will also come in a cabriolet version.

These two new models are part of Maserati's plan to reach its sales targets of 50,000 for 2015 and 75,000 for 2018. In 2013 Maserati sold a total of 15,400, but this year it is on track to surpass that number by mid-year.

"It's an ambitious but also realistic plan, which is fundamental to turn Maserati into a true competitor to the great German carmakers," Luca Cordero di Montezemolo, chairman of sister brand Ferrari, said.
So there is the plan from Maserati and how the Levante fits into it. Now we will just have to see if Maserati is able to meet all of the dates and figures that it has set out for itself.
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