[gibson]

mechanics, welders and fishermen... they're selling a dream.

 

[mavante]

that video got taken down, here it is, hosted from Maserati:

i thought it was a good commerical, great way to capture peoples attention

 

[gibson]

that video got taken down, here it is, hosted from Maserati:

i thought it was a good commerical, great way to capture peoples attention

sure but think about the audience of the superbowl first of all. Now look at the people they depicted, blue collar types. This has nothing to do with moving more cars, they're trying to stir that same desire in people on the lower rungs that they have for BMW and Mercedes.

Maserati has always been out of reach, now if you dream hard enough you can have one too! Now we strike, translation: Now we'll loan you $70K so you can show off your maserati keys...

 

[mavante]

Good way to put it, i can see that happening, which is what's likely to happen. What I will be interested in seeing are stats of people moving over from BMW, Mercedes, Audi, etc to Maserati to get the Ghibli.

Do you think people from brands like BMW, MB, Audi, etc... will be loyal?

 

[pitchfork]

commercial seems popular with some of the internet

the ad is not bad.

 

[mavante]

It sure does. I think it will catch the attention of people who follow the latest movies and shows as it seems to have the same sort of flow to it.

 

[pitchfork]

Maserati is trying hard to appeal to the general public

When was the last time Maserati had a superbowl ad?

 

[mavante]

Now they have a more mainstream model and are going to release more so it made even more sense for them to do this. Not everyone will be able to afford a QuattroPorte, but a Ghibli is more attainable.