if the price point remains competitive, yes the Jag, BMWX5/X6, Audi, and Cayenne all have been sighted by Mas dealers as slight competitors. The key for Mas is to bring a quality offering at a similar price, otherwise they'll lose and big cause head to head - they still lack in their dealer network support so the only thing they can bring is a truly competitive offering on price alone otherwise, people will remain with what they are currently driving. (NOTE: all the others are well within a US $58K - 98K MSRP range - If the base starts too high on the Mas - it loses out of the gate)