When people first saw the Lamborghini Urus they thought it was stunning, but an unlikely candidate for production. Now it seems that the Urus is going to be a full-fledged Lamborghini vehicle in the 2016 or 2017 model year.
Lamborghini CEO Stephan Winkleman said in an interview in Tokyo last week, "We're working on it and it will come, which will be good for the brand."
The move also isn't surprising given that Lamborghini is owned by Volkswagen, which owns Bentley, another brand that recently announced plans to build an SUV. Both the Bentley and the Lamborghini SUVs will likely be priced quite a bit higher than its competitors the Maserati Levante, Porsche cayenne, and BMW X5.
Do you think many people will actually buy a Lamborghini SUV for a high ticket price, or will people opt for SUVs by brands that are known for something other than sports cars and cost a bit less?
Lamborghini CEO Stephan Winkleman said in an interview in Tokyo last week, "We're working on it and it will come, which will be good for the brand."
The move also isn't surprising given that Lamborghini is owned by Volkswagen, which owns Bentley, another brand that recently announced plans to build an SUV. Both the Bentley and the Lamborghini SUVs will likely be priced quite a bit higher than its competitors the Maserati Levante, Porsche cayenne, and BMW X5.
Do you think many people will actually buy a Lamborghini SUV for a high ticket price, or will people opt for SUVs by brands that are known for something other than sports cars and cost a bit less?

