[Maverick]

When people first saw the Lamborghini Urus they thought it was stunning, but an unlikely candidate for production. Now it seems that the Urus is going to be a full-fledged Lamborghini vehicle in the 2016 or 2017 model year.

Lamborghini CEO Stephan Winkleman said in an interview in Tokyo last week, "We're working on it and it will come, which will be good for the brand."

The move also isn't surprising given that Lamborghini is owned by Volkswagen, which owns Bentley, another brand that recently announced plans to build an SUV. Both the Bentley and the Lamborghini SUVs will likely be priced quite a bit higher than its competitors the Maserati Levante, Porsche cayenne, and BMW X5.

Do you think many people will actually buy a Lamborghini SUV for a high ticket price, or will people opt for SUVs by brands that are known for something other than sports cars and cost a bit less?

 

[St.Who]

The Urus looks beautiful. It joins the ranks of sports car CUVs, which oddly enough are becoming pretty common. The Lambourghini will cost quite a bit more than the Porsche Cayenne or the Maserati Levante. And soon we will also see the Bentley and Rolls Royce SUVs. This segment is exploding!

I am serious what type of person will be buying the Lamborghini Urus. Not quite for soccer moms, and business men will likely want an actual sports car rather than a sports car CUV. Who do you think the target demographic is for a vehicle like this?

 

[Maverick]

I think that a lot of executives will want this car. You can't really drive a Lamborghini sports car to work each day. It's not practical. Lots of people would drive a Lamborghini if it was though. And now they can with the Urus.

Basically the same as the Cayenne or Levante, just Lamborghini instead.

 

[pitchfork]

thats a nice looking car. sure people will buy it. it better have a wonderful drivetrain though. and sound amazing

it needs to stay true to being a lamborghini.

 

[mavante]

thats a nice looking car. sure people will buy it. it better have a wonderful drivetrain though. and sound amazing

it needs to stay true to being a lamborghini.

Drivetrain shouldn't be anything to worry about, it's Lamborghini after all. Since they are run by Audi, chances are they might build it off of an Audi platform using a similar engine

 

[Maverick]

This luxury CUV segment is exploding over the next while. Can't wait to see the Urus IRL instead of just in renderings.

Will the Maserati actually compete with the urus though. I think the Urus will be priced quite a bit higher than the Levante. There really isn't anything like the Urus on the market right now.

 

[pitchfork]

Drivetrain shouldn't be anything to worry about, it's Lamborghini after all. Since they are run by Audi, chances are they might build it off of an Audi platform using a similar engine

I would not want that.

Please keep it on a lambo platform with a lambo engine.

 

[mavante]

I would not want that.

Please keep it on a lambo platform with a lambo engine.

It's a possibility, who knows what they'll do, still a while to go.
If Lamborghini can develop their own platform it would go a long way. Use the same platform for the Levante, a future sedan, crossover, and a shooting brake model.

 

[pitchfork]

They are either developing a new chassis or using an old chassis.

But the drivetrain I'd want to be lamborghini and not audi.

 

[gibson]

Urus will MSRP for over $150K, not a Levante competitor. Better compare it to the QP. Urus will only sell in Middle East to oil barons...

 

[pitchfork]

Or the very rich in North America.

 

[gibson]

Or the very rich in North America.

the very rich in NA will buy real Lambos, not an Audi riding abortion of brand pedigree... Audi ruins everything they own, they're effing with Ducati, have porsche producing bubble backed bugs, Even the new lambos sports cars are riding on Audi tech, variation of Quattro...

Seriously though in Mid East those oil boys buy/build the most ridiculous toys

 

[mavante]

Urus will MSRP for over $150K, not a Levante competitor. Better compare it to the QP. Urus will only sell in Middle East to oil barons...

It will basically compete with the new range of super-SUV's, finally more competition for range rover

 

[gibson]

It will basically compete with the new range of super-SUV's, finally more competition for range rover

everything I've read about the Urus points to north of $200K MSRP. Thats well out of Range territory, well above Levante, maybe the Aston Lagonda will breach $200K as well, we'll see....

Urus is just an excuse to do something, Lamborghini is not hunting for growth or volume like Maserati.

 

[mavante]

everything I've read about the Urus points to north of $200K MSRP. Thats well out of Range territory, well above Levante, maybe the Aston Lagonda will breach $200K as well, we'll see....

Urus is just an excuse to do something, Lamborghini is not hunting for growth or volume like Maserati.

if it's that much, it might be a limited production sort of thing, maybe just under 10k units, i would be surprised if they keep it as a long term vehicle that they have no set production limit on.

 

[pitchfork]

Ehhhh time will tell...

Its been proven that luxury SUVs sell well in North America. I think the Lambo SUV will sell. Likely not as well as others because of the price but I don't think it'll only be popular in the Middle East.

Even though Audi owns Lamborghini I don't really find that they've done anything bad to Lambo. All the cars they've released recently have been jaw dropping.

 

[mavante]

Lambo has improved greatly, especially when under Audi. It's probably the extra amount of cash they got for development.

What Audi might do that will take away some of the premium status that comes with owning a Lambo is offering the same engine/powertrain in an audi that the Urus does. Just like how their V10 R8 has the same engine as a Gallardo.

 

[pitchfork]

I don't really think Audi is ruining things.

If anything all Audi has done is steal tech from lambo and ducati.

 

[mavante]

I don't really think Audi is ruining things.

If anything all Audi has done is steal tech from lambo and ducati.

I wouldn't say they stole tech, they're all owned by VW so it's just VW sharing tech among it's various brands, something a lot of car makers do. Even Fiat is doing this with all of it's subbrands.

 

[pitchfork]

Well they bought out Lambo and Ducati and took engines that were developed prior to the takeover and used it in their own cars.