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Two years ago we were shown the Lamborghini Urus at the Beijing Auto Show. It was awesome. Then we waited and waited, and thought that the Urus may have disappeared forever. Thankfully Lamorghini CEO Stephan Winkelmann confirmed the Urus for production late last year.

Winkelmann gave another interview yesterdat, and he confirmed that the Urus is indeed still on schedule for its 2017 debut.

By that time the Urus will be competing with the likes of Bentley, Maserati and Rolls-Royce in the super luxury SUV segment.

Winkelmann says that the Urus could sell as many as 3,000 units per year, which would make it the best selling Lambo model ever!

It will come with a price of around $200,000, and will be powered by either the new Audi twin-turbo V8 or Lambo's own V10.

 

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Two years ago we were shown the Lamborghini Urus at the Beijing Auto Show. It was awesome. Then we waited and waited, and thought that the Urus may have disappeared forever. Thankfully Lamorghini CEO Stephan Winkelmann confirmed the Urus for production late last year.

Winkelmann gave another interview yesterdat, and he confirmed that the Urus is indeed still on schedule for its 2017 debut.

By that time the Urus will be competing with the likes of Bentley, Maserati and Rolls-Royce in the super luxury SUV segment.

Winkelmann says that the Urus could sell as many as 3,000 units per year, which would make it the best selling Lambo model ever!

It will come with a price of around $200,000, and will be powered by either the new Audi twin-turbo V8 or Lambo's own V10.

again, not competing with maserati in any way. If the 3000 unit target wasn't enough of a stark contrast to Maseratis aim for 50,000 Levantes per annum
then the $200K tag should be a BIG tip off that Levante and Urus will never compete.
 

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again, not competing with maserati in any way. If the 3000 unit target wasn't enough of a stark contrast to Maseratis aim for 50,000 Levantes per annum
then the $200K tag should be a BIG tip off that Levante and Urus will never compete.
Always seen the maserati SUV as a porsche & range rover rival, aside from those two brands there isn't any direct competition. at least this is a good way for them to some of the spot light porsche and RR has.

even if maserati goes up segment with a bigger SUV, they still wont be able to compete with lamborghini
 

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The Levante will be marketed very similar to the Ghibli as an affordable high end SUV

The Urus will be marketed as a premium high end exotic SUV.

its probably going to cost much more

But doesn't mean I'm not excited for it. I can't wait to hear about what its capable of.
 

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Sounds just about right.
There's no way Lambo would produce a car as cheap as some of what Maserati offers, one being the Ghibli. Best they stay in the high end exotic segments.
 

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I have a feeling the Urus is going to be priced around the Gallardo pricing.

What do you think?

Makes sense to me. Could even have the same engine.
 

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I have a feeling the Urus is going to be priced around the Gallardo pricing.

What do you think?

Makes sense to me. Could even have the same engine.
Tough to say, it really depends how they want to go about it. It could even be priced more. Maybe it will start low and see a price jump like the Cayenne depending on the trim you choose.
 
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