Porsche was once a brand that exclusively sold sports cars. The advent of the Cayenne, Panamera, and the newest addition, the Macan brought Porsche to a much more mainstream status. The Cayenne sells like hot cakes and has brought Porsche unprecedented success. It worked so well that they came out with the Macan, a smaller version that is poised to sell just as well. If a company is to be judged my the number of cars it sells and its profits, Porsche has done a great job, but some believe that the addition of these new models has changed the Porsche brand. It is no longer as exclusive, and it is no longer a sports car company.
There is a debate currently raging online as to whether Maserati is going through the same process. Indeed, at this point Maserati is introducing new models like the Ghibli, which are still expensive, but priced down market from what previous Maserati's cost. Another model coming out soon is the Levante. One has to be blind to see that this mirrors what Porsche did to a certain degree. These models are meant to up sales numbers (and they should be successful) but with those extra sales comes a decrease in exclusivity. Is a Maserati as special if they are becoming increasingly common?
Here is my advice on the direction that Maserati should go. I think that Maserati should come out with a Porsche Panamera competitor, and I also think that Maserati should add a new premium model. There has to be a balance between increasing sales and remaining special by offering high end exclusive models. I don't see Maserati being successful in following in the Germans' footsteps, building a separate model to appease absolutely everyone. Maserati has already moved down market enough. Time to bolster the brand with some shiny new expensive models.
The big question for me, is what is coming next after the Levante?

There is a debate currently raging online as to whether Maserati is going through the same process. Indeed, at this point Maserati is introducing new models like the Ghibli, which are still expensive, but priced down market from what previous Maserati's cost. Another model coming out soon is the Levante. One has to be blind to see that this mirrors what Porsche did to a certain degree. These models are meant to up sales numbers (and they should be successful) but with those extra sales comes a decrease in exclusivity. Is a Maserati as special if they are becoming increasingly common?

Here is my advice on the direction that Maserati should go. I think that Maserati should come out with a Porsche Panamera competitor, and I also think that Maserati should add a new premium model. There has to be a balance between increasing sales and remaining special by offering high end exclusive models. I don't see Maserati being successful in following in the Germans' footsteps, building a separate model to appease absolutely everyone. Maserati has already moved down market enough. Time to bolster the brand with some shiny new expensive models.
The big question for me, is what is coming next after the Levante?