[gibson]

considering a base Cayenne MSRPs for ~$57,000 while the range topping Cayenne clocks in at ~$170,000, I'm expecting the Levante base MSRP to show up ~70,000 to keep it competitive, yet exclusive over the Porsche..

What do you guys think?

 

[pitchfork]

I'd say a base Levante for 60k is more reasonable.

70k is a pricey starting point.

Most SUVs in this luxury range are already featured at 70k

Unless the Levante comes with lots of features standard it wont be able to ask for 70k to start. Its better to have a lower entry price and less features and make things an option.

At least better for Maserati.

 

[mavante]

I believe the Cayenne starts in the $60-70k range so the Levante would fall right around that range making it a direct competitor

 

[pitchfork]

The Cayenne starts at 49k doesnt it?

 

[gibson]

$49K USA, $60K Canada. Maserati can command more for their vehicles than Porsche can IMO. Porsche Panamera competes directly with the QP but commands $80K starting while the QP starts at $127K...

I'm expecting a similar distinction.

 

[mavante]

i was thinking if Maserati should underpin Porsche's pricing, should they? Maserati does hold a good rep with people and is seen as a high end brand. But then again they are new to this segment.

 

[pitchfork]

I'm pretty sure the Levante will cost more than the entry level Cayenne. But keep in mind there is a 100k+ Cayenne too.

 

[gibson]

Its all a question of engines. Entry level I'm expecting the Levante to show up with one of the Ghibli 6's, the real question is where the V8 is going to fit in, and a better question will the Levante have the V8 from Cherokee SRT or something sourced from Ferrari... or maybe the Cherokee SRT 8 is lower in the model range than a full blown ferrari 8...

OR now I'm really dreaming, do you think they could fit a 10 under there

 

[St.Who]

I think that Maserati would be best served to start the Levante off at around $63,000. A bit higher than $60k but less than $70k. It will get up to $70k as son as you add a few options. As long as it starts under $70k then people will see it as more affordable than Maseratis from the past. And that is part of the point of the vehicle, right?

 

[gibson]

the thing when looking a porsche pricing is that those vehicles are sold with NO options. Look at standard equipment in the Base Panamera MSRP for $80K and the standard equipment in the base $127K QP MSRP...

 

[mavante]

the thing when looking a porsche pricing is that those vehicles are sold with NO options. Look at standard equipment in the Base Panamera MSRP for $80K and the standard equipment in the base $127K QP MSRP...

This is something they need to do with the Levante, the more people they can cater to the better, not everyone will like having very few options to choose from. Plus getting as cheap as the basemodel Cayenne is what they need, even underpinning it will do a lot for them.