[Maverick]

Maserati has admitted what many have been thinking, the Levante could make or break the company.

Maserati's brand manager, Giulio Pastore, explained, "there is not life for a company that sells only sports cars, so its success is key to us." While sporty, the Levante is also going to have "credible off-road capability."

Maserati admits Levante SUV could make or break the company | Wcf news | Motor1.com

 

[palladium]

Bettering their chances is the fact SUV segments are taking off so while it is risky, there's a good chance they'll pull through well.

 

[Maverick]

Yet another article that affirms this thread.

The Levante will be pivotal in Maserati's plan to reach 75,000 annual sales by 2018, representing a jump from 15,000 units in just four years. Numbers appeared to be accelerating from 2013 to 2014, with global sales up by 137 percent, however US sales are now on a backward trajectory with an eight-percent drop for the first 11 months of the year.

Levante SUV 'critical' for Maserati's 75,000-unit sales target | LeftLaneNews

 

[palladium]

They just better add to the SUV segment since they can model after Porsche, Mercedes and Audi. Depending on the Levante alone may not be enough.

 

[Maverick]

They just better add to the SUV segment since they can model after Porsche, Mercedes and Audi. Depending on the Levante alone may not be enough.

I mean they have to take things one at a time. Levante is top priority, but you could be right. I think that at this point you need to look at FCA as a whole instead of just Maserati, but the rest of the Maserati lineup does need some attention is order to have the brand have a more solid foundation.

 

[palladium]

Why do you need to look at FCA as a whole? Maserati is unique, don't see where the rest of FCA comes into this.

 

[Maverick]

Why do you need to look at FCA as a whole? Maserati is unique, don't see where the rest of FCA comes into this.

They have the same bank account to a certain degree. They can borrow from each other and share resources. They work in tandem instead of against each other.