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Discussion Starter · #1 ·

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Bettering their chances is the fact SUV segments are taking off so while it is risky, there's a good chance they'll pull through well.
 

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Discussion Starter · #3 ·
Yet another article that affirms this thread.

The Levante will be pivotal in Maserati's plan to reach 75,000 annual sales by 2018, representing a jump from 15,000 units in just four years. Numbers appeared to be accelerating from 2013 to 2014, with global sales up by 137 percent, however US sales are now on a backward trajectory with an eight-percent drop for the first 11 months of the year.
Levante SUV 'critical' for Maserati's 75,000-unit sales target | LeftLaneNews
 

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They just better add to the SUV segment since they can model after Porsche, Mercedes and Audi. Depending on the Levante alone may not be enough.
 

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Discussion Starter · #5 ·
They just better add to the SUV segment since they can model after Porsche, Mercedes and Audi. Depending on the Levante alone may not be enough.
I mean they have to take things one at a time. Levante is top priority, but you could be right. I think that at this point you need to look at FCA as a whole instead of just Maserati, but the rest of the Maserati lineup does need some attention is order to have the brand have a more solid foundation.
 

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Why do you need to look at FCA as a whole? Maserati is unique, don't see where the rest of FCA comes into this.
They have the same bank account to a certain degree. They can borrow from each other and share resources. They work in tandem instead of against each other.
 
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