Maserati enthusiasts have something to celebrate as 2014 was an amazing year for the brand. Worldwide sales of Maserati vehicles stood at 36,500 at the end of 2014. That represents a 136% increase in sales over total sales from 2013. Even more impressive is the fact that 2014 sales are 6 times the sales of 2012. That is explosive growth in the past two years.
The South-East Asia and Pacific region was the most successful region for Maserati. Maserati recorded an incredible 252% increase in sales in that region over the numbers from the same period of the previous year. The Ghibli accounted for 60% of total retail sales in the region.
All of that spells good things for Maserati. The brand has set a goal of selling 75,000 vehicles per year by 2018, and that ambitious goal actually seems very achievable at this point. In 2015 the South-East Asia Pacific region will see the introduction of a new Quattroporte model, the Quattroporte with 330hp. And next year the Levante will be launched, which will see Maserati offering a luxury sports SUV for the first time. Given the growth of the SUV segment right now, by the time the Levante comes out in 2016, the market should be perfectly primed for excellent sales performance.
I wonder what Maserati will choose to do with all of the extra money that it is bringing in. Maserati will likely have the ability to grow its lineup considerably with all that extra profit, though Maserati Global Overseas Markets managing director Umberto Cini has made it clear that "in a global car market of around 70 million vehicles sold per year, Maserati will, without question, remain very exclusive indeed."