[Maverick]

2013 was a record breaking year for Maserati as it sold 15,400 cars last year. Sales were up 148-percent when compared to sales in 2012. The automakers previous record was set in 2008 when it sold 8,600 cars.

The Quattroporte sold the most with 7,800 sales, followed by the Gran Turismo and the Ghibli.

We can only expect these sales numbers to grow even more as the Ghibli will be on sale the whole year this year, and Maserati has a goal of selling 50,000 vehicles a year by 2015. Maserati is also expanding its operations and dealer network in China.

Maserati delivered record-breaking 15,400 cars last year | New and Used Car Reviews, Research & Automotive-Industry News & LeftLaneNews

 

[mavante]

QP's always sell well, due to price Ghibli's will easily over take QP sales numbers.

 

[St.Who]

I mean Ghibli sold really well considering it was only on sale for what? two months?

I think that Maserati will obviously break this sales record next year as well. And that is even before the Levante comes out.

 

[mavante]

Indeed, so far they're at a good start. They just need to do more marketing, doesn't seem like they have, not many people are aware of the new Ghibli.

 

[Maverick]

Indeed, so far they're at a good start. They just need to do more marketing, doesn't seem like they have, not many people are aware of the new Ghibli.

But they just did a huge Super Bowl commercial for the Ghibli. That cost tons of money. So I don't think Maserati is behind with ad dollars, though I'm not sure that spending all of it on the Super Bowl was the best move.

 

[pitchfork]

geez.. that is a record? that is how many cars most manufacturers sell in a month.

i really do hope the ghibli and levante help maserati bring up the sales numbers.

 

[mavante]

But they just did a huge Super Bowl commercial for the Ghibli. That cost tons of money. So I don't think Maserati is behind with ad dollars, though I'm not sure that spending all of it on the Super Bowl was the best move.

they're not behind on ad dollars, im sure they have the money for it but they definitely need to step up their efforts to promote and market it.