QP's always sell well, due to price Ghibli's will easily over take QP sales numbers.
But they just did a huge Super Bowl commercial for the Ghibli. That cost tons of money. So I don't think Maserati is behind with ad dollars, though I'm not sure that spending all of it on the Super Bowl was the best move.Indeed, so far they're at a good start. They just need to do more marketing, doesn't seem like they have, not many people are aware of the new Ghibli.
they're not behind on ad dollars, im sure they have the money for it but they definitely need to step up their efforts to promote and market it.But they just did a huge Super Bowl commercial for the Ghibli. That cost tons of money. So I don't think Maserati is behind with ad dollars, though I'm not sure that spending all of it on the Super Bowl was the best move.