[gibson]

last year Maserati was a two horse show. You could have the QP or you could have the GT all you needed was $150K. Now we have the Ghibli and the Levante coming along.

What does this mean to the brand? 4 after is more than 2, Porsche did it and continues to reassure that the brand has not been dilluted in any way shape or form. Thats why every porsche i see has 4 doors and mommy at the wheel...

TOTD: Will More Models and Sales Water Down the Maserati Brand? - Motor Trend WOT

 

[mavante]

TBH I could care less if they water down the entry-level models, with any entry-level model like the Ghibli or Levante you have to expect it to be watered down to some extent. At least higher end models like QP's and Grand Turismos should stay the same.

 

[pitchfork]

this question gets asked by everyone

does the CLA AMG water down AMG? Nope

Does the Cayenne, Panamera, and Macan water down Porsche? Nope

 

[St.Who]

I think that it is possible to water down a brand, but most of the time it isn't happening. I am a little worried about the Mercedes Benz X-Class watering down their brand. I can see dilution happening if these auto makers move too far down market, but not if they just make nice models that aren't sports cars.

 

[pitchfork]

As long as they keep making the cars that make them who they are.

These high volume SUV models aren't going to appeal to the hardcore guys anyways

So why do they care if it waters down the brand?

As long as Maserati stays true to their existing models who cares... More models that make the company more money ? Why not? You are giving Maserati grief about making money? Lets not forget this is BUSINESS.

 

[mavante]

a good way to look at this is the most cheaper watered down cars they have, the more money will be brought into them resulting in more epic vehicles since they'll have much more money to work with.

 

[pitchfork]

exacttlyy

the more ghiblis and levantes they sell

the more money maserati will have to make sports cars. better sports cars. more sports cars.

 

[gibson]

thats not the point. What I'm talking about is the emotional pull to exclusivity that a brand like Maserati and Porsche can provide. Same with Mercedes, exclusivity is a very powerful tool and when you start to see Massers in the same volume as BMW's and Cadillac something has gone awry. Exclusivity is the reason people would spend 150K on a maserati in the past, where does that emotional drive go when the company is transitioned into something mainstream and mass produced...

 

[mavante]

it's all about Exclusivity at the higher price range, you have to pay to play and now, you have to pay even more for Exclusivity.

 

[pitchfork]

thats not the point. What I'm talking about is the emotional pull to exclusivity that a brand like Maserati and Porsche can provide. Same with Mercedes, exclusivity is a very powerful tool and when you start to see Massers in the same volume as BMW's and Cadillac something has gone awry. Exclusivity is the reason people would spend 150K on a maserati in the past, where does that emotional drive go when the company is transitioned into something mainstream and mass produced...

buy a lambo or ferrari

problem solved

 

[mavante]

buy a lambo or ferrari

problem solved

But he might complain the gallardo is watered down
after all it does share it's engine with the Audi R8!

 

[gibson]

buy a lambo or ferrari

problem solved

excellent way to sidestep the question, you're now asking me to spend an extra 200K on a vehicle that wont suit my needs like a QP would.

You guys are discounting the emotional and psychological drivers of ultra lux purchasing decisions.

It comes down to look what I have that you don't. You don't get to say that anymore when everyone has what you have. Get it.

 

[pitchfork]

don't buy the maserati then

i have no problem with a maserati SUV.

The Ghibli is also a very nice looking car

maserati does not have nearly enough models. They need to increase their sales big time. At the price the maseratis demand this isn't going to be a car you see all the time anyways.

 

[mavante]

The maserati SUV wont be for everyone.
just like how the Ghibli and QP are.
it will be best to wait for it to release and then compare it to the rest.